The
Wool
Road
NATIVA™ is the first global wool brand to provide Blockchain traceability from farm to consumer.
This transparency in the supply chain, enabled by the NATIVA™ certification and powered by Blockchain, means brands can truly show the journey of their wool.
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Certified farms

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Our wool comes from certified farms in Australia, New Zealand, South Africa, North America, Uruguay and Argentina. They comply with strict levels of animal welfare, land management and ethical work policies.

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CERTIFIED WOOL SOURCING AND COMBING

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We source the finest wool and transport it to our certified combing mills. The greasy wool is washed, classified and dried, ready to be combed into wool tops.

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WOOL SPINNING

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Wool tops are turned into yarns by our certified spinners. Carefully testing for elasticity and resistance, wool fibers are combined to form the perfect yarn.

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WEAVING / KNITTING

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Yarns are then knitted as fabrics, garments or accessories, or woven as material for linings, garments and even luxury vehicle furnishings, at our partner industries around the world. We certify these comply with the NATIVA™ Protocol standards.

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Manufacturing

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Woven or knitted fabric becomes garments or furnishings. We fully certify the manufacturing of products using NATIVA™ wool, and ensure ethical standards are met throughout the process.

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Shop

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Garments arrive at shop floors with a 100% traceable journey. Customers can trace back the origins and check the full supply chain involved in the making of their garment.

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The wool journey introduction picture/video
The
Wool
Origins
Through the brand and its historical know-how of fibers, NATIVA™ is committed to provide high-quality and authentic fibers to the contributors of the value chain. We offer Merino and other wools from every producing region.
The Wool Journey Farm USA picture mountains
The Wool Journey Farm Uruguay picture mountains
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The NATIVA™ wool comes from the most breathtaking lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa.

World map farms Nativa
United States of America Chargeurs maintains a longstanding relationship with sheep growers, wool buyers, co-ops, and greasy wool warehouses in all wool producing regions across the United States. Only the best wools are acquired for each blend to match perfectly with the customer’s expectation so ongoing customer programs receive consistent blends year after year.
Uruguay Uruguay is the second smallest country on the continent of South America. Thanks to excellent climate and environmental condition, the approximate 6,5 million sheep flock can graze all year round. All ingredients are reunited for a thoroughly favorable to high quality wool production.
ARGENTINA PATAGONIA Patagonia is one of the world’s foremost sheep farming areas. The Patagonian grasslands consist of vast steppes stretching as far as the eye can see to the foothills of the Andes. It is here, in this sparse, wild landscape, that herds of sheep graze freely and undisturbed.
Australia Tasmania Tasmania, the largest Australian island in the south-west of the continent, is abounding in natural wonders. This luxuriant island with excellent air quality and temperate climate is home to more than 3 million merino sheep. These sheep leave voluntarily away from the human populations during the majority of the year, can enjoy a framework of life with breathtaking reliefs, which allows them to produce one of the finest Merino wools in the world.
NEW ZEALAND New Zealand is the country with the highest density of sheep in the world with a total of more than 27 million. The North Island of New Zealand is populated by cross bred sheep due mainly to the climatic conditions whereas the drier southern part is the most suitable for Merino.
Click on the map to learn more about the different regions
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